Covid 19 Pandemic Accelerated Shift to E-Commerce
Ankul Pandey
Dr. Ankul Pandey, Assistant Professor, Department of Commerce, Government Shaheed Kedarnath College Mauganj, (M.P), India.
Manuscript received on 09 March 2022 | Revised Manuscript received on 10 September 2023 | Manuscript Accepted on 15 September 2023 | Manuscript published on 30 September 2023 | PP: 12-19 | Volume-3 Issue-1 September 2023 | Retrieval Number: 100.1/ijssl.D1012061422 | DOI: 10.54105/ijssl.D1012.093123
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Abstract: E-Commerce is the phenomenon of online spending. E-commerce is one of the industry options that one will have to explore in future. E-commerce is experiencing rapid growth in many countries. However, all-time demand is at its peak, as consumer purchasing intentions shift. As a result, the market moved from physical to online. The E-commerce market of India is anticipated to rise from US$ 38.5 billion in 2017 to US$ 200 billion by 2026. A rise in internet usage and smartphone penetration has prompted the development of the business. The Indian Government has introduced numerous initiatives, including Make in India, Digital India, Start-up India, Skill India, PM Kisan Samman Nidhi (PM-KISAN), and Innovation Fund.
Keywords: E-Commerce, Covid 19, Digital India
Scop on the Article: E-Commerce